River Village, wholesale incense distributor

Just a heads-ups to everyone who sells Nag Champa incense in their stores: we recently learned about a price increase coming soon on the Nag Champa incense products from India. Prices will probably be about 22% higher, starting in March 2008.

This is actually just another in a series of price increases. The manufacturers of the original “Satya Sai Baba” brand Nag Champa have raised their prices once or twice a year for the last several years.

Of course Nag Champa IS the fastest selling fragrance out there… but the market is intensely competitive. On the wholesale side and the retail side, it seems like everyone is content to accept just a few pennies of profit on this product line. But you kind of have to have Nag Champa in your store if you sell incense. It’s an essential.

Popularity: 34%