Spell Candles – Guide to Color Meanings

Spell candles are an extremely useful tool in magick and wicca. Candle magick is a simple way to manifest your intentions into the world. The basics of candle magick start with a candle, essential oils, crystals, and a quiet time to meditate on your intention and charge the candle.

When you burn the candle matters. Spells to bring things into your life are best done during the waxing and full moon. Spells to banish or repel negativity are best done during the waning and new moon.

Choosing the appropriate candle color is critical. Colors have a strong spiritual and emotional anchor within us. Choosing a complimentary essential oil to anoint the candle with is also extremely helpful. Using helpful crystals and gemstones in a grid around your candle as you charge and burn it helps to magnify, boost, and push your intention into the universe.

Below is a quick guide to choosing the right color of candle for the right occult intention:

Black – ward off negativity, protect yourself or someone you love, reduce hostility and hate. Complimentary stone is black tourmaline.

Brown – balance, grounding, reconnecting with nature.

Dark Blue – blue is associated with the sea and with water, and as such it represents our emotional health. Dark blue is used for developing emotional strength, easing distress, and removing emotional baggage. Blue can be a very calming influence.

Gold – excellent for use in spells to increase abundance and prosperity.

Green – represents nature, richness, and fertility. It can be used to increase abundance, but also to help with spiritual and mental growth. With its connection to nature, it is also useful in tree and plant magick.

Grey – a very neutral and balanced color. Being a mix of black and white, it can be used in many ways. Its coolness can help balance and neutralize strong emotions. Some use its color association with aging hair to help call up on and communicate with their ancestors. It can be used in spells to help yourself go unnoticed and feel concealed. And it also can be used in dream magick.

Lavender – increases optimism and creativity. It can help increase compassion from others when you need to be understood.

Light Blue – associated with healing, wisdom, and patience. Like dark blue it can help soothe emotions and bring a feeling of calm.

Orange – a color of success and good luck. Use it to overcome roadblocks in your life or career, bring about change when needed, and invite exciting opportunities.

Pink – a pure love, nurturing and affectionate. Excellent for spells to increase friendship, connect with loved ones, and strengthen family bonds.

Purple – long associated with royalty, this color is sometimes used for ambitious spells seeking recognition and success. It is also associated with the crown chakra, so it can be used to connect to higher powers and spirit guides.

Red – used to represent love, desire, passion, and seduction. Most commonly used in love spells.

Silver – increases clairvoyance, telepathy, and intuition. Use it to connect to the spiritual realm and see the truth.

White – this color is very versatile and can be used when you aren’t sure what color to choose. It represents purity and truth, and can help you work through conflicts. It can bring peace and unity when used in spells. Alternatively it can be used to call upon angels and spirits for guidance and protection.

Yellow – a bright and cheerful color that can be used in spells to increase happiness and fight depression.

Incense vs. Candles

Which is better for your store?

What’s so great about incense anyway? It seems like candles are more popular, since you see them everywhere from WalMart to your corner drugstore. However, that’s exactly the reason why we think store owners benefit more from selling incense than candles.
Here are the top ten reasons we think incense is a better product for your store than candles:

Incense users frequently become fiercely loyal to the brand and fragrances that they prefer. They will return again and again to your store to get their favorites.

Incense generates quicker repeat sales. Each stick burns down completely in about an hour. An average size candle can take weeks to use up, and many end up never being used anyway.

It’s easier to sell a $2 pack of incense than an $8 candle. It’s an impulse buy.

Candles are so common and easily available. They do not provide your customers a compelling reason to come to only your store to buy them. But incense is a powerfully growing market. Now is the time to make money with it.

Having incense available for sale automatically creates a need for lots of incense burners. There are so many beautiful and cool incense burners being made right now. Most of your customers will need at least a basic wooden burner to catch the ashes.

Incense gives a quicker bang for your buck than candles. After 10 minutes you’re still waiting for a scented candle to fill the room with fragrance, but with an incense stick you’re floating in fragrance after only a few minutes. It also does a much better job of covering up stinky pets than candles.

You can provide your customers a great selection of fragrances in a much smaller space than with candles. For example, the WildBerry brand of incense offers about 90 fragrances, is incredibly popular, and each fragrance only takes up the space of one mason jar.

Shipping costs for candles are much higher. They’re heavy! Plus they can melt in the summer on the hot UPS trucks, and are easily dented. On the other hand, incense is not fragile at all and is rarely damaged.

Incense is no longer a just hippie thing. With the beautiful packaging and displays available today, it has become an affordable luxury item that is enjoyed by more and more people.

One final bonus: bulk incense makes your store smell great. WildBerry brand incense is famous for luring people over by its scent alone. Once a customer comes over to the display, they are tempted to sample the many scents.